The Peacoat: Traditional Attire For The Modern Gentleman
There are few garments that carry the quiet authority of a well-made peacoat. Originally designed for life at sea, this naval classic has long since made the leap from ship deck to city street — a piece of outerwear that still holds fast to its roots, but fits just as naturally into the modern wardrobe.
The peacoat’s strength lies in its duality: practical but polished, rugged yet refined. It’s the kind of coat that gets better with time — a perennial favourite that says more with less.
Wearing the Past Lightly
At its core, the peacoat is a study in purpose. Traditionally cut from heavy Melton wool, its double-breasted front, broad lapels, and anchor-embossed buttons weren’t just for show — they were designed to shield sailors from harsh wind and driving rain. The high Ulster collar could be turned up in rough weather; the thick wool shrugged off the cold.
While those original features remain, the modern take on the peacoat has evolved subtly. Today’s fit is more tailored, more considered — structured without feeling stiff. It’s a piece you can throw over a suit on your way to a meeting, or wear open with denim and knitwear for a more relaxed feel. The result is a coat that doesn’t need to shout. It just works.
Form, Function, and Fabric
There’s no substitute for quality when it comes to outerwear. Traditionally, peacoats were made from a tightly woven wool blend — tough, warm, and weather-resistant. At Gloverall, our Churchill Peacoat is crafted in England from 100% wool: heavyweight, hard-wearing, and built to last.
It’s a fabric that doesn’t flinch in the face of a downpour, and doesn’t lose its shape after a season of wear. And while you may not be steering a ship through the North Sea, it’s good to know your coat could handle it if you were.
Timeless by Design
While navy remains the classic (and for good reason), the peacoat has expanded its palette. Grey, black, and loden bring a more contemporary versatility, pairing effortlessly with both formal and casual looks. The Churchill Peacoat takes inspiration from naval tailoring, but adds elevated touches: a gently shaped silhouette, discreet hand-warmer pockets at the waist, and those signature anchor buttons — a nod to heritage, without feeling like a costume.
Many people will be familiar with the distinctive peacoat. A perfect blend of class and comfort, the traditional peacoat was traditionally worn by those serving in the military or navy. The deep-rooted history of this classic style is still reflected in the modern peacoat.
Classed as durable outerwear that considers functionality to withstand wind, rain and poor weather conditions, the peacoat also offers the wearer a warm, comfortable addition to the modern gentleman’s wardrobe with a modernised fit that will stand the test of time.
A popular style, year in year out, this choice of coat is both stylish and cosy.
