Friends of Gloverall is a project close to our hearts. It celebrates the people whose values align with our own. Those who approach life with purpose, appreciation, and care; who share our belief that quality, sustainability, and craftsmanship matter as much today as they ever have.
For our second story, we spent time with Penny and Nikki, the duo behind Styleinthestix. Through their platform, they've built an inspiring community around conscious living, encouraging people to rediscover their wardrobes, shop preloved, and explore brands that prioritise responsibility over excess. Their philosophy feels deeply familiar to us here at Gloverall: thoughtful, grounded, and genuine.
As part of the project, we spoke to Penny and Nikki about their journey with sustainable style, the inspiration behind Styleinthestix, and what it truly means to build a wardrobe made to last.
Your platform champions sustainable style — what first inspired you to start sharing that message through styleinthestix?
"Watching Stacey Dooley's documentary Fashion's Dirty Secrets was a real turning point for us.
"It made us stop and really appraise our shopping habits. We realised how easy it was to buy into trends and overconsume without thinking about the impact. Styleinthestix became our way of documenting that shift.
"We began sharing how we were reworking what we already owned, finding second-hand treasures, and supporting small, conscious brands — and the response from our audience was incredible. People were ready for those conversations.
"Today, Styleinthestix is about more than just outfits: it's a community space where we talk about slowing down, buying less but better, and making sustainable style approachable rather than intimidating."
You encourage people to shop their own wardrobe, buy preloved, and choose consciously — how has that mindset shaped your relationship with clothing?
"It's completely changed how we dress and shop.
"We have fewer items in our wardrobe, but we wear them far more often. Every new purchase is carefully considered, and we use each other as sounding boards before buying anything new.
"That shift has made us really appreciate what we already own — we repair things, restyle them, and keep them in rotation for years. There's a satisfaction in knowing you've built a wardrobe full of pieces that work hard for you and will still feel relevant seasons from now."
What stood out to you about your Gloverall pieces — in terms of design, quality, or how it fits into your everyday life?
"Our Gloverall pieces instantly felt like forever pieces. They're beautifully made with such attention to detail, and you can tell from the fabrics, the stitching, and the way they hang that they're made to last.
"What we love most is how they combine tradition with modernity. The timeless navy and deep burgundy are stunning colours that never go out of style but still feel current and wearable. And because the designs are versatile, they work for everything and have become part of our everyday uniform."
In your view, what makes a garment truly sustainable — is it the materials, the longevity, the maker's values, or something else?
"It's a mix of all those things. A garment is truly sustainable when it's made thoughtfully, with good materials and fair processes, but most importantly when it's worn again and again.
"For us, sustainability is as much about how you use a garment as how it was made. Something that stays in your wardrobe for years, gets repaired if needed, and becomes part of your personal style story, that's the ultimate goal."
How do you define the idea of “well-made” — and why does it matter in a world of fast fashion?
"Well-made means something that is designed and constructed with care — the seams are strong, the fabric is high quality, and the fit works. When something is well-made, you can feel confident it will hold up to repeated wear and still look great years later.
"That's why it matters so much today. Fast fashion can be tempting, but garments that fall apart quickly are the opposite of sustainable. A well-made piece is an investment that saves money and waste in the long run."
What are some of the biggest challenges you see — personally or more broadly — when trying to dress sustainably
"There are a few. Affordability can be a barrier for many people, and so can accessibility — it takes time and effort to hunt down the right preloved piece or to research brands that align with your values.
"Mindset is also a big challenge. Social media moves so quickly, and it's easy to feel pressure to constantly show something new.
"We try to model a slower, more considered approach by re-wearing and restyling our pieces, showing that it's not only okay but inspiring to make the most of what you already own."