A Legacy of Craftsmanship, Authenticity and Service
Celebrating Over Half a Century of Gloverall's Rich Heritage
1951
It started with surplus military coats, a sharp eye, and a sense of purpose. Harold and Freda Morris had been selling them through their business, H&F Morris, when they saw something more—something lasting. In 1951, they founded Gloverall, taking a utilitarian staple and refining it with considered detail and craftsmanship. A new chapter in British outerwear began.
1957
Tony Brooks, the gentleman racer, was photographed in Gloverall’s Monty Duffle at the Monaco Grand Prix—shoulder to shoulder with Stirling Moss and Mike Hawthorn.
1962
As demand grew, Gloverall opened its own factory in Northamptonshire—a place where things could be made properly, from the ground up. Built for purpose, it gave the brand space to evolve while staying rooted in its commitment to British manufacturing.
1965
The appeal of well-made things knows no borders. In 1965, Gloverall set its sights overseas, exporting coats to Japan, Hong Kong, Australia, New Zealand, and South Africa. The duffle coat became more than British—it became global.
1980's
From Olympic athletes to royal visits, the decade was about presence. Gloverall outfitted the British Winter Olympic Team, with duffle coats worn at the 1980 Games and again in 1984 by Torvill and Dean. In 1985, HRH Princess Anne visited the factory—a moment of recognition for doing things the right way, and doing them well.
1995
Change came with scale. Gloverall joined South Korean fashion group E·Land, stepping into a new era of global growth. That same year, the Morris Duffle Coat landed on the cover of Oasis’s Roll With It, bringing British outerwear into the centre of British pop culture.
2013
Gloverall partnered with Vivienne Westwood on a capsule that fused classic form with Climate Revolution graphics. A meeting of tradition and urgency—old shapes, new messages.
2014
That same spirit continued with a collaboration with the V&A Museum. The result: a capsule collection of unisex duffles, informed by archival British textile prints and made with a view to the future.
2019
Thirty-three years after her first visit, HRH The Princess Royal returned to the Gloverall factory in her role as President of UKFT. A quiet endorsement of continued craft, continuity, and commitment to making things that last.
2021
Seventy years on, Gloverall marked the moment with a limited-edition reissue of the Monty, Morris, and Churchill coats—each one reimagined with archival detail and modern construction. A nod to where it all began, and where it’s going.
2025
The Mid-Length Monty Duffle Coat appears in Doctor Who, another moment in a long tradition of cultural connection.